There are some principles that are essential and non-negotiable for us. The first is respect for the environment, through organic or agroecological cultivation. The second, but no less important, is respect for people, all of them: not only workers, who must be regularly employed and paid, but also producers, who should have a fair return for what they produce, and the final consumer, who must have the right to access quality food by paying a fair, honest and above all transparent price.
Giuseppe Pugliese